Sberbank’s advertising project provides the opportunity to financially support street artists.

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Mag. Linda Michalech
Corporate Communications Manager

Sberbank Europe AG
Tel.: +43 1 22732 1300
Mobile: +43 664 8891 3662
linda.michalech@sberbank.at

Sberbank of Russia receives Silver Lion Award in Cannes

Sberbank’s advertising project Sberbank Streets devoted to the support of street artists won a Silver Lion in the Outdoor category: Use of Ambient Outdoor at Cannes Lions. This is the first time Sberbank receives a Cannes Lion.

Sberbank Streets was launched in April 2016. Sberbank provided citizens with the opportunity to financially support street artists. This could be done via money transfer to the artists’ bank accounts by sending a text message to the number 900.

During their performances, the street artists participating in the project use tablets explaining how the viewers can thank them through a Sberbank transfer. One just needs a mobile number of the artist to make it.

The service is available for more than 70 million clients of Sberbank of Russia.

More details about the project can be found at www.sberbankstreets.ru (in Russian).

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