Sberbank is the only Russian brand in the Top 100 of the international banking rating.
Sberbank is the sixth most valuable banking brand in Europe according to Brand Finance
Over the course of last year, Sberbank's brand value has increased by 33% to USD 9.1 bln, according to Brand Finance, the leading independent branded business valuation and strategy consultancy company. Globally, Sberbank has improved its standing from 35th to 24th position.
Sberbank is the only Russian brand in the Top100 of the banking rating and the only Russian banking brand in the Brand Finance Global 500. Sberbank ranks 6th among European banks and 24th among global banks.
“The new reality is that the world is going digital. We want to be relevant, stay in the sector lead and do everything possible to achieve this. We have set an ambitious goal for ourselves – to turn into a technological company, and have been working towards this ever since. We try to convey this thought to everyone, including our employees, clients and investors,” Herman Gref, CEO and Chairman of the Board of Sberbank, noted.
David Haigh, Founder and CEO at Brand Finance, said: “Sberbank is an innovative, technology-based bank, and is building tech platforms to grow its geographic and product base. It has a long corporate heritage, and a strong reputation, combined with dynamic management. Sberbank has rapidly grown its brand strength and value and we expect to see this trend continue and strengthen in coming years as technology transforms the banking and financial services sector”.
Brand Finance calculates brand value using the Royalty Relief methodology, which determines the value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand. Founded in 1996, Brand Finance is the world’s leading independent branded business valuation and strategy consultancy. Headquartered in London, Brand Finance is present in over 20 countries.
The complete Brand Finance rating results are available at: http://brandfinance.com.
Brand Finance Banking 500
About Sberbank Europe
Sberbank Europe Group (Sberbank Europe AG), headquartered in Vienna, Austria, is a banking group that is 100% owned by Sberbank Russia. Sberbank Europe Group is present in nine markets in Central and Eastern Europe (CEE): Austria, Bosnia and Herzegovina, Croatia, Czech Republic, Germany, Hungary, Slovenia, Serbia and Ukraine. In total, the bank has over 4,200 employees, operates 232 branches and serves over 660,000 customers (as of HY 2016, without SK). Website: www.sberbank.at
About Sberbank Group
Sberbank Russia is Russia’s largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50% of the Bank’s authorized capital plus one voting share, with the remaining 50% held by domestic and international investors. Sberbank has more than 135 million individual customers and 1 million corporate clients in 22 countries. Sberbank has the largest distribution network in Russia with almost 17,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, Turkey and other countries. The bank holds a general banking license No. 1481 issued by the Bank of Russia. As of HY 2016, Sberbank Group reported a net profit of RUB 145.4 bn (up by 166.3% compared to 2Q 2015. The Group return on equity (ROE) reached 22.8%, compared to 10.3% in 2Q 2015. Sberbank Group counts total assets of 25 794.0 bn RUB and has a market capitalization of 3.3 trln RUB. Sberbank was awarded “Best Bank in CEE 2014” by The Banker magazine and “Best Information Security Initiatives in CEE 2015” by Global Finance magazine. Website: www.sberbank.ru